Brighter news

After the phenomenal growth of award winning Brighter Foods – now 170 people strong with sales this year over £13m and expected to grow significantly next year – the Tywyn based company has announced a new partner in Real Good Food.


“We’ve been looking for a business which shares Brighter’s commitment to its products, its people and the community where it’s based, and we’re delighted to have found that in Real Good Food,” says Brighter’s founder Robin Williams who will continue with the company as CEO.


“Real Good Food recognises the importance of good people in business and the importance of our factory to the local community” says Robin. “Their team share our vision to invest in Brighter and to grow it further from the strong

base we’ve established. We’ve already mapped out plans for the next few years, and are looking at the option of buying land to create a new facility in the town.”


Real Good Food – which is acquiring an 84.3 per cent interest in Brighter – is a successful food business serving a number of market sectors (more below). Their Executive Chairman Pieter Totté is someone Robin Williams has known

for years and worked with previously. Robin and some of the senior management at Brighter will retain a stake in the business.


“Robin and his team have achieved fantastic growth
and stability in Brighter Foods,” says Pieter Totté. “Our investment will enable the company to expand and improve its capacity and product range even further.”


“This is a great day for Tywyn and for the skilled team who work for Brighter,” adds Robin Williams. “Things are going from strength to strength here, and not just in terms of sales; just last month we announced we’d been awarded

Investors in People accreditation and we are now looking to launch our own apprenticeship programme.


Our rate of growth has exceeded expectations and we’re proud of that. We still have lots of work to do – to innovate, grow and deliver the excellent quality and service that has established Brighter Foods as the go to company in the snack bar sector. We are really excited about the future.”


Real Good Food plc is a diversified food business serving a number of market sectors including retail, manufacturing, wholesale, foodservice and export. The Group focuses on three main markets: Cake Decoration

(Renshaw, Rainbow Dust Colours), Food Ingredients (Garrett Ingredients and R&W Scott) and Premium Bakery (Haydens and Chantilly Patisserie).


If you have any queries please contact Brighter Food’s Press Office on 07772456104

New partnership agreement means an even brighter future for Tywyn based company



At this year’s inaugural Awards Brighter Foods were shortlisted for four awards (including Manufacturing Start-Up of the Year, Food & Drink Start-Up of the Year and Rural Start-Up of the Year) and came home from September’s ceremony in Cardiff with four, including the big one - Wales Start-up of the Year 2016.


“I was thrilled by the result,” says Robin Williams, Brighter Foods’ CEO. “When you’re working 24/7 leading an endeavour like this you can see – with every new client who loves what you do and with every new person you employ – that the business is working and growing into a success story. But the 150 plus team who now work here are heads down getting on with the day to day. When I picked up the award it was for them – in recognition of how they’ve got behind me. We’ve done it together, and we’ve done it out of Tywyn.”



“The fact that Brighter Foods – a traditional manufacturing business located in rural area – has achieved such spectacular growth in such a short amount of time should be celebrated by everyone who wants to see an entrepreneurial economy across every part of North Wales...”


Dylan Jones-Evans, Wales Fast Growth 50 and Professor of Entrepreneurship and Strategy at the University of the West of England, writing about the Awards in the Daily Post

Notes To Editors:

For more information please contact:

The Press Office

Brighter Foods,

Pendre Industrial Estate,



LL36 9LW

Call: 07772 456104

Winner of the Wales Start Up Awards, September 2016

Brighter Foods are delighted
to announce Investors in People accreditation.


The team - now numbering over 170 - were commended for their values, training, teamwork and commitment to the community. “It also provided us with an opportunity to look at ways to build our team and further engage with our staff to ensure we stay true to our ambitions; to create opportunities for growth and to make sure this is and stays a great place to work,” says Sammantha Williams, head of HR at the company.

Food Innovation & Investment for Growth Conference, November 2016


Robin Williams, Founder & CEO of Brighter Foods, is delighted to be one of the panellists at this year’s event.

Daily Post Business Awards 2015

Welsh Government Business Start up Award
goes to Brighter Foods in Tywyn.

Owner Robin Williams said without the support of the Welsh Government, headline sponsor of the awards, they would never have been able to start up the firm.

Welsh Government Deputy Minister for Culture, Sport and Tourism Ken Skates AM said: "It was an incredibly competitive field this year so for Brighter Foods to win it is a real endorsement of the stunning success of the company.

"The roots of the company are embedded in the community which means it has huge support in the local population.

"We like to invest in success and winners.

World HOST Award:

"At Brighter we take customer service seriously
and we recently trained the primary customer facing staff via the World Host Customer Recognition Award. Here’s a picture of the plaque that’s by our front door in Brighter to remind everyone that customers come first"

Copyright ©Brighter Foods 2017

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